Kiroku
Healthcare, Saas software
Challenges
- Fluctuating cost per lead
- Low volume of new leads
- Inaccurate funnel data tracking leading to poor campaign decisions
Results
- 3.4x increase in Annual Recurring Revenue (ARR) in 16 months
- 25% decrease in customer acquisition cost (CAC)
- 7x increase in Return On Ad Spend (ROAS)
Solutions
- Implemented and tested funnel data tracking events with centralised data analysis
- Conducted minimum viable test campaigns with user feedback and insights
- Utilised Meta ads, Google ads, and LinkedIn ads
- Systematised asset creative ideation and production for running ads at scale
in the UK, USA, and Australia